I'm currently Creative Director for the brand Califia Farms where I oversee all creative efforts that show up in various global markets. This includes strategic brand identity development, packaging, advertising campaigns, and multi-media marketing. The work couldn't be done alone, so for the past 5 1/2 years, I've been building out a powerhouse of a creative team who exercises multi-disciplinary capabilities. I'm lucky that both the type of work and team have made my time at Califia most enjoyable. Before my stint here, I spent the core of my time at various big and small agencies that cultivated brands in a variety of industries. It was at these firms that I gained experience in brand development - from market entry strategy to brand identity, and further along, to packaging, experiential design, web design and all forms of marketing for both digital and print placements. Throughout my career, it's been important to always leave room for personal projects that allow me to put my personal passions into practice. Today still, I welcome projects that provoke my interest and push me creatively. There's nothing I enjoy more than to take the knowledge that I've gained in big brand settings and apply it to a young brand trying to get its feet off the ground, stand out from competition and make an impact in people's lives. It's been a rewarding and educational ride, and none of it would be possible if it wasn’t for my teachers at Savannah College of Art and Design (SCAD) over ten years ago.